Creative Consultant / Creative direction · Workflows & tools · Production
Strategy and craft, from the same hands.
How I can help
Senior creative eyes on your brand, campaigns and content: working out what to make, why, and how it should feel, then steering it to done. A Creative Director on call, without the full-time hire.
I build the practical things that make a team faster: custom CRMs, social-content tools, AI-assisted production. More of the day goes into the work, less into the admin around it.
When it needs building, I build it: identity, websites, design, photography, video and illustration. Strategy and craft from the same hands.
For wellness and community spaces, I bring art and creativity in alongside the practitioners leading the work: hands-on workshops and visual storytelling. The creative craft, not the clinical care.
Proof it ships
A cyberpunk data-heist built for mobile: five decisions, five live hacking sequences, ten possible endings. Designed, written and coded end to end.
Play → Interactive tool · AI-assisted buildA browser beat machine: find samples, chop them into packs and build loops, right in the browser. A full interactive tool, start to finish.
Open →The story
I spent 14 years climbing from Graphic Designer to Creative Director. Then I walked away from managing people to go back to making things.
That wasn't a crisis. It was a bet. I think AI and emerging tech are completely rewriting how creative work gets done. The brands and agencies that thrive next won't be the ones with massive, bloated management layers. They'll be the ones powered by multidisciplinary makers who know how to use smarter tools to build high-end work, fast.
So that's what I consult on now. I partner with companies to audit their creative workflows, integrate AI tools seamlessly into production, and build out the actual assets myself.
What hasn't changed: it's about people and craft. I like things made properly, and I like being the person who makes them.
Tell me what you're making and where you want it to go.