Google Ads & Merchant Center are two platforms by Google that businesses can use to advertise and sell their products online. Google Ads is all about creating and managing ads that show up on Google search results and other websites. You can make different types of ads like text, display, video, and shopping ads.

Now, let’s talk about Merchant Center. It’s where you manage the product information for your online store. You upload details like titles, descriptions, prices, and images of your products. This info powers Google Shopping ads, which are those ads you see with images and prices when you search for something to buy on Google.

Merchant Center works closely with Google Ads. You can create Shopping campaigns to target people who are actively searching for products. And you can track how your ads are performing with metrics like impressions, clicks, and conversions.

By using Google Ads & Merchant Center together, you can advertise your products to a bigger audience and boost your online sales.

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